About Us
Overview
Smart Marketing + AI Power for Land, Air, and Water Adventures
We help adventure businesses on land, air, and water grow by connecting them with people who crave more from life. Whether it’s dirtbike trails, sailing horizons, or the rush of freefall, your customers are out there searching for their next unforgettable experience—and we make sure they find you. For those who have drifted into routine and forgotten what it feels like to push boundaries, we reignite that spark and remind them that adventure isn’t a luxury, it’s a way to feel fully alive.
With targeted digital marketing and smart AI automation, we don’t just generate clicks—we create momentum. Our strategies turn curiosity into bookings and transform one-time thrills into lasting stories people want to relive again and again. By blending precision, storytelling, and technology, we help your business capture demand, build loyal communities, and inspire a lifestyle of adventure that keeps people coming back for more.
Our Story
First Customers, Then Marketers: Growing the Adventure Brands That Push People Beyond Their Limits
For more than 12 years, our founder and team have been helping businesses across industries grow through digital marketing. Along the way, one truth has always stood out: the best stories, memories, and connections don’t happen behind a screen—they happen in the real world, when people step outside their comfort zones and into adventure.
Our founder, a proud dad of three, has always valued family, the outdoors, and human connection over everything. From dirt trails to open water to the sky above, his most meaningful moments have come from sharing adventures with family and friends. That passion for adventure is what fuels ThrillWorks today.
We started as customers of this industry—seeking out dirtbike rentals, sailing charters, skydiving trips, and more—long before we became marketers for it. We know firsthand how these experiences transform people. They push limits, spark joy, create lifelong memories, and make the world a better place.
But in today’s landscape, with technology and AI rapidly reshaping how businesses connect with people, we believe it’s more important than ever for adventure companies to stand out, reach more people, and thrive. That’s why we developed our Adventure Growth System—a marketing framework designed specifically for businesses that deliver land, air, and water experiences.
At our core, we’re passionate about helping adventure brands compete and grow, not just because it’s our job—but because it’s the life we live.
Our People
Meet the team

Horacio Gallegos
Founder & CEO

Leo Gallegos
Director - Operations/Technology

Anna Fierro
Creative Director
Careers
Life at Mentor
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A diverse, dynamic culture
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A unique, flexible model
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A focus on you
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An opportunity for impact
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A global perspective
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