Horacio Gallegos

Horacio Gallegos was born in Brownsville, TX and grew up on both sides of the Texas/Mexico border. His advanced education track includes graduating from St. Edward’s University in Austin with a BBA in Business Administration and an MA in Advertising from the University of Texas at Austin. After earning his degrees, Horacio gained valuable international experience by traveling, working, and studying in over 20 countries. His career path took him through roles at Austin startup NetSpend, global tech leader Dell, Inc., and eventually into real estate and digital marketing. Over time, he discovered a passion for helping businesses grow online, consulting across industries from real estate and law to dentistry, surgery, and dining. But ThrillWorks was built from something deeper. As a proud dad of three boys, Horacio has always sought out adventure—whether traveling abroad, hiking, sailing, or simply making memories outdoors with his family. He believes that in today’s world of technology and AI, nothing is more important than real human connection—and few industries create that better than adventure businesses. Horacio founded ThrillWorks to help adventure-based companies compete and thrive in a digital-first world. Many business owners in this space are masters of their craft—delivering unforgettable moments on land, air, or water—but don’t have the time or expertise to master marketing and automation. That’s where ThrillWorks steps in. By handling the growth systems, Horacio and his team allow adventure entrepreneurs to focus on what they do best: creating magic for their customers and making people happier, healthier, and more alive.